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About us

the future ™ specializes in the production and distribution of impactful banner ads for advertisers and agencies. The service leverages a proprietary ad manager technology to streamline the creation of rich media banner ads. Campaigns released through the service perform 3x better than regular banners.

Originally launched by The Cools Group in 2021 in partnership with leading Italian online publisher Gruppo Editoriale, The Future's ads have garnered over 3 billion impressions. Renowned global brands such as Estée Lauder, Elizabeth Arden, Tom Ford, Ferragamo, Renault, Fedex, Dyson, Braun and Seiko already trust the service.

Distributed on premium, brand-safe media websites we offer infinite scalability and ultimate targeting, all while maintaining competitive pricing.

Operating across both European and North American markets, The Future has teams located in New York, London, Paris and Milan.

the future ™
122 EAST 42ND ST. STE 4300
NEW YORK, NY 10168

33 RUE LAFAYETTE
75009, PARIS

VIA GIUSEPPE MAZZINI 9
20123 MILAN

184 SHEPERDS BUSH RD.
LONDON W6 7NL